Elena McMurdo
Global Head of Content Strategy and Content Centre of Excellence - Cib @HSBC
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WORK HISTORY
Global Head of Content Strategy and Content Centre of Excellence - Cib @HSBC
EDUCATION
Northampton School for Boys
A, B, B, Product Design, English, Psychology
Nottingham Trent University
2:1, Marketing
SKILLS
ABOUT ELENA MCMURDO
A senior strategic professional with a wealth of global and regional experience, garnered from working in multiple industries.Strong expertise in Strategy, Proposition, CVM, Digital and Brand. Experienced in leading cross-functional teams to achieve business goals. Well-versed in devising strategies across the customer lifecycle, including: Creating and executing data-led, propositional strategies to deliver on customer and revenue growth and retention.
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