Elena McMurdo

Global Head of Content Strategy and Content Centre of Excellence - Cib @HSBC

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2025 — Present

Global Head of Content Strategy and Content Centre of Excellence - Cib @HSBC

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EDUCATION

2006 — 2008

Northampton School for Boys

A, B, B, Product Design, English, Psychology

2008 — 2011

Nottingham Trent University

2:1, Marketing

SKILLS

WritingSocial NetworkingPublic RelationsInternal CommunicationsEditorialFundraisingMarketing CommunicationsEmail MarketingEvent PlanningMarketingManagementPress ReleasesPromotionsSocial MediaEvent ManagementAdvertisingTime ManagementBudgets

ABOUT ELENA MCMURDO

A senior strategic professional with a wealth of global and regional experience, garnered from working in multiple industries.Strong expertise in Strategy, Proposition, CVM, Digital and Brand. Experienced in leading cross-functional teams to achieve business goals. Well-versed in devising strategies across the customer lifecycle, including: Creating and executing data-led, propositional strategies to deliver on customer and revenue growth and retention.

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Elena McMurdo — Global Head of Content Strategy and Content Centre of Excellence - Cib at HSBC in London, GB | Unifers