Elena Mazzeo
Vice President, Government Marketing @Seekr
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WORK HISTORY
Vice President, Government Marketing @Seekr
EDUCATION
American University
BA, Literature
ABOUT ELENA MAZZEO
As a dynamic and growth-focused marketing executive, I have extensive experience crafting and executing high-impact, multi-channel campaigns that elevate brand visibility and foster stakeholder engagement across federal, tech, and healthcare landscapes. My work has shaped public policy narratives, positioned organizations as thought leaders, and driven measurable ROI across sectors.Being a forward-thinking leader in strategic marketing and communications, I have built enterprise-wide messaging frameworks, established marketing functions from scratch, and led award-winning federal campaigns. I am known for transforming complex technical topics into compelling stories that resonate with high-level audiences—from Capitol Hill to Fortune 500 boardrooms.As a compassionate and motivational leader, I foster collaborative, high-performing teams that thrive on innovation and clarity of purpose. I strive to provide value as a company resource and have consistently achieved recognition, awards, and promotional opportunities for developing influential marketing strategies and driving cross-functional success.A few of my career highlights include:•Increased MITRE\'s AI awareness from 43% to 86% within the tech audience, with 78K targeted visits and 387,805 impressions.•Achieved 0.96% click-through rate, surpassing 0.44% benchmark, generating 3,704 website clicks and 323 paper downloads.•Won a Shorty and Gold Quill Award for a multichannel campaign that doubled page visit time and engaged audiences, such as the White House, DOD, and AWS.•Launched and led a targeted account-based marketing program that deepened strategic relationships and produced new demand across high-profile federal clients, including DHS, GSA, and FDA.\"Marketing is no longer about the stuff that you make, but about the stories you tell.\" – Seth Godin
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