Elena Lee Chiriboga

About Elena Lee Chiriboga

I am a Social Marketing Manager at Google, where I lead product marketing initiatives for…

Experience

1. Social Marketing Manager, Devices & Services

   Google

   Mar 2022 — Present

   I lead editorial-driven marketing initiatives and own the content strategy across the Made by Google, Google Pixel and Google Nest channels- Drive the social marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing context and key insights on products and features- Own the editorial planning process, and manage a robust editorial calendar and pipeline against key cultural moments, programs, promotions and tentpole launches- Develop and execute innovative social campaigns and initiatives to drive education, engagement, and product adoption by leveraging various social channels- Build out the content strategy for various social channels and plan to execute, including evergreen content, new product and feature releases and events- Work with influencers and agencies to build successful programming for our TikTok channel (@GooglePixel), including selecting talent, reviewing concepts, providing feedback for final videos and managing the editorial calendar- Oversee paid social global strategy, ensuring local and regional markets are set up to build passing creative- Contribute to project scoping and manage project priorities and allocation of technical resources within the project- Proactively and systematically identify and propose new social storytelling opportunities- Analyze content performance and develop content plans based on audience analytics- Manage relationships and deliverables from agency partners- DEI commitments: Champion and engage in equitable and inclusive behaviors across all systems. Create space in meetings, projects, events for everyone to collaborate and feel supported. Be part of the marketers who provide creative feedback on assets to ensure we are authentically representing our users in our work.

Education

• University of Miami

  B.S., Journalism

  2007 — 2010

• Georgetown University

  MPS, Journalism

  2011 — 2013