Elena Holodny
Associate Director, Product Marketing @ESPN
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WORK HISTORY
Associate Director, Product Marketing @ESPN
Led the team that launched ESPN DTC marketing landing pages in 2025 as part of ESPN\'s DTC launch, marking the biggest upgrade to MLPs since ESPN+ launched in 2018. The new EDTC MLPs set a new standard for ESPN\'s direct-to-consumer future, bringing together the best of ESPN\'s marketing and creative teams with the best learnings from Disney+. This upgrade is the result of a year\'s work and partnership across Ad Ops, Brand Marketing, Commerce, Compliance, Creative, Engineering, Legal, Marketing Analytics, Performance Marketing, Product, Product Marketing, Programming, Sports Marketing, and more.Key upgrades include: a new backend CMS system that was rebuilt in partnership with engineering teams, a new dashboard for tracking built in partnership with marketing analytics, an upgraded design look in line with the ESPN EDTC rebrand, and improved partnership across TWDC\'s engineering, product, and product marketing teams.
EDUCATION
Columbia Business School
MBA
Columbia University in the City of New York
Bachelor of Arts (B.A.)
ABOUT ELENA HOLODNY
Elena Holodny is an accomplished professional with a unique blend of expertise as a journalist and marketing director. On the journalism side, she has a proven track record of delivering high-impact global news coverage. She led editorial coverage for NBC News’ Moscow bureau, covering breaking news like the war in Ukraine, investigating major stories like Russia’s interference in the 2016 elections, and conducting exclusive interviews with world leaders. NBC News was nominated for an Emmy and won the Edward R. Murrow award in 2019. Prior to that, at Business Insider, her clear reporting and insightful analysis of economics, markets, and policy earned citations from economics Nobel Laureates.On the marketing side, Elena has translated her strategic acumen into tangible results. She built ESPN\'s first-ever pre-commerce product marketing team, driving DTC acquisition strategy through innovative landing pages and commerce flows. She also launched and scaled acquisition initiatives across owned channels to grow the subscriber base for ESPN\'s streaming services.
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