Elena Gorozhanina

About Elena Gorozhanina

Exceptional business leader with 20+ years of successful P&G career across regions (Europe, United States) and categories - Feminine / Hair/ Shave/ Oral Care.Elena has outstanding consumer understanding skills that inspire innovation strategy and breakthrough brand building across the globe (Europe, United States, China, Latin America, India). She sees consumer insights and opportunities that others don’t and turns them into actionable strategies and plans.Elena creates holistic business strategies that consistently deliver strong results - top line and bottom line. She is excited about challenges and turns them into opportunities, inspiring people around.Elena effectively leads multifunctional teams, turning them into a one integrated group that is focused on delivering same priorities. Her coaching and support enables the team to achieve record results.

Experience

1. CEO Zevo and New Business Development, North America

   Procter & Gamble

   Sep 2024 — Present · US

Education

• Plekhanov Russian University of Economics

  Master's degree, Marketing

  1997 — 2002

Skills

• Strategy
• Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Segmentation
• Trade Marketing
• Consumer Products
• Marketing Research
• Fmcg
• Business Strategy
• Product Development
• Forecasting
• Competitive Analysis
• Product Innovation
• Oral Care
• Market Research
• Marketing Management
• Market Analysis
• Customer Insight