Elena Elesina
Omnichannel Project Manager @Johnson & Johnson
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WORK HISTORY
Omnichannel Project Manager @Johnson & Johnson
Led HCP Omnichannel marketing model deployment to ensure shift from Brand centric to Customer centric model to expand hybrid and digital contacts, increase coverage, frequency & quality of contact, optimize marketing budget and drive incremental sales targets.Market Research: led x-functional subject-matter experts’ team to analyze and transform results into actionable business insights.Data Management: performed full data management cycle from data acquisition, preparation, enrichment to data modeling and visualization. Transform raw data into meaningful and impactful analysis. Drove data-based discovery in trends and patterns in how audiences are engaged with digital content. Leveraged content use and performance. Toolkit: Talend Studio, Data Stage, Informatica, SAS Miner, MS ExcelProject Management: aligned, tracked, and ensured timely execution of enterprise high-visibility and high-value projects. Impact: met 100% of deadlines and goals, under budget by 11% on average. Toolkit: Waterfall, Scrum, Agile, Lean, Five Whys, Decision Tree, RACI, Workfront, Google docs, Smartsheet, MS Project, ServiceNowChange Management: acted as a change agent for omnichannel transformation. Impact: high level (95%) of omnichannel model adoption rate in 1 month post launch. Toolkit: ADKAR analysis, Culture mapping, Gantt Cart, Kotter 8 stepCommunication: developed and adapted communications related to milestones, progress, and action items, executive summaries to communicate vision and receive feedback. Results: 100% alignment on project status and upcoming activities Content Management: emails, websites, social media, video, etcoversighted development of scalable content assets covering unmet medical needs. Identified key metrics that drive the performance of digital marketing channels and tracked content assets performance to achieve objectives. Shared best practices, frameworks, guidelines, and templates for content creation
EDUCATION
IEDC - Bled School of Management
Master of Business Administration - MBA
SKILLS
ABOUT ELENA ELESINA
Elena is project manager with over 10 years of experience in biotechnology and IT industry with proven track records in execution of complex, high-visible and high-value transformation projects and launching scalable data driven omnichannel marketing programs. Certified project management professional (PMP) and SAFe practitioner, experienced user of Salesforce Marketing Cloud, Smartsheet, Jira, Confluence, Miro, Veeva CRM, Tableau, Digital Assets Management, and othersElena has a creative and adventurous spirit. She’s climbed nearly feet to Half Dome in Yosemite, spoken several languages, performed as a standup comedian, and traveled around the world. She’s engaging communicator with foresight in anticipating and solving complex issues.Elena is a strong advocate for gender parity and is passionate about Women in Leadership. She is a dedicated volunteer with the Healthcare Businesswomen Association. When she\'s not volunteering, Elena enjoys spending time in nature, hiking.
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