Elena Colombo
Marketing and Sales Manager @ Lactalis American Group | Brand Management | Strategic Planning | Bocconi Alumni Leadership
- Role
- Marketing and Internal Sales Manager at Lactalis American Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Marketing and Internal Sales Manager
Jun 2024 — Present · New York, NY, US
Coordinating sales and marketing activities to drive business growth and market expansion for Ambrosi Food US (Lactalis American Group). Connecting Sales, Marketing, Supply Chain, and Quality teams to ensure seamless coordination and execution of business objectives.• Developing and coordinating marketing materials and Point-of-Sale assets to enhance brand visibility and engagement.• Preparing sales presentations, crafting fact-based storytelling, and managing digital assets to support sales strategies.• Leading broker training initiatives, managing promotions, trade management, and forecasting to align field sales plans with financial goals.• Coordinating trade shows, overseeing booth setup, and managing fulfillment centers and vendor relationships.• Fostering relationships with Italian partners and spearheading business development and innovation processes to drive new opportunities and growth.
Education
Corvinus University of Budapest
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
2018 — 2018
Liceo Scientifico Vincenzo Cuoco
High school diploma
2009 — 2014
Università Bocconi
Master of Science - MS
2017 — 2019
LUISS Guido Carli University
Bachelor's degree
2014 — 2017
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