Elena Antoniou
Senior Manager Ecommerce @The Sak
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WORK HISTORY
Senior Manager Ecommerce @The Sak
Lead digital merchandising strategy across luxury accessory categories, optimizing assortment visibility, product placement, and promotional storytelling to drive revenue growth and improve sell-through.• Directed Shopify 2.0 site relaunch and full ecommerce redesign, improving product discovery, PDP/PLP merchandising, and category navigation, increasing page value (revenue per session) by 11% YoY.• Partner with merchandising, planning, marketing, and creative teams to lead weekly promotional strategies and seasonal assortment launches.• Analyze category KPIs including conversion rate, AOV, sell-through, inventory productivity, and customer engagement to inform merchandising decisions.• Develop performance dashboards and reporting to guide category-level strategy and support leadership planning decisions.• Spearheaded launch of Resak, The Sak’s resale ecommerce platform, developing digital merchandising strategy, resale product presentation standards, and promotional framework to support circular fashion and secondary market demand.• Built and expanded affiliate and influencer partnerships to increase luxury product discovery and top-of-funnel traffic.• Led A/B testing initiatives across product pages and category experiences to optimize conversion and customer engagement.
EDUCATION
Fashion Institute of Technology
Bachelor's degree, International Trade and Marketing
Fashion Institute of Technology
Bachelor of Science, International Business/Trade/Commerce
Fashion Institute of Technology
Associate of Arts and Sciences - AAS, Fashion Business Management
ABOUT ELENA ANTONIOU
Luxury ecommerce and merchandising leader with 6+ years of experience driving category performance, digital merchandising strategy, and revenue growth across premium fashion retailers. Expertise in luxury product merchandising, assortment optimization, promotional planning, and data-driven category management. Proven ability to analyze sell-through, pricing performance, and customer demand to improve conversion, inventory productivity, and product discovery. Experienced partnering cross‑functionally with merchandising, retail, marketing, and operations teams to execute high-performing assortment strategies in fast-paced luxury environments. Strong understanding of designer brands, resale market dynamics, and luxury consumer behavior.
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