Eleanor Bradley

About Eleanor Bradley

I\'m a strategic advisor and leadership coach focused on helping organizations and individuals elevate growth and navigate change. Through Peaks and Tides, I provide go-to-market consulting alongside leadership coaching for professionals navigating transitions and growth. On the business consulting side, I partner with organizations that need both strategic clarity and execution momentum—whether launching new products, building go-to-market plans, strengthening brand positioning, or providing fractional marketing leadership. My coaching work supports leaders gaining clarity on goals, strengthening executive presence, and navigating career transitions. My clients are working parents in mid-to-senior leadership roles who are high-performing on the outside and running on empty on the inside — people who don\'t need to be told to work harder, but do need help figuring out what they actually want and how to build toward it. I bring over 20 years of marketing leadership experience from companies including GoDaddy, Expedia, and Pacific Science Center, where I\'ve driven growth and profitability through integrated marketing strategy, new product launches, lifecycle marketing, strategic partnerships, and cross-functional team leadership across both B2C and B2B environments. My approach combines strategic thinking with practical execution, grounded in data, accountability, and empathy. Whether working with organizations on business challenges or individuals on professional growth, I focus on turning strategy into action and creating measurable results. Select Expertise: Go-To-Market Strategy | Leadership and Transition Coaching | Brand Management & Transformation | Product Marketing | Program Launch | Lifecycle Marketing | Product Strategy | Loyalty and Retention | Digital Strategies | Consumer Insights | Market Research | Growth Marketing | Partnership Management | Global Leadership | Team Performance | P&L Management

Experience

1. Founder and Principal

   Peaks And Tides

   Jan 2025 — Present

   Strategic advising and coaching for organizations and individuals navigating growth and transition. Services include marketing and go-to-market strategy; fractional support; leadership and transition coaching.

Education

• Yale University

  BA

• The Wharton School

  MBA

Skills

• Product Marketing
• Social Media Marketing
• Partnership Marketing
• Life-Cycle Marketing
• Strategic Partnerships
• Crm
• Strategic Planning
• Brand Management
• Marketing Strategy
• Business Development
• Digital Marketing
• Brand Loyalty
• Grow Marketing
• Analytics
• Customer Segmentation Strategy
• Team Leadership
• Leadership
• Competitive Analysis
• Customer Relationship Management (Crm)
• Marketing
• Management
• Strategy
• Customer Loyalty
• Segmentation
• Product Strategy
• Market Research
• Email Marketing
• Product Management
• Customer Insights
• Loyalty Marketing
• Direct Marketing