Eleanor Gann

Paid Social Media Manager @QIAGEN

DE

As a Paid Social Media Manager at QIAGEN, I play a pivotal role in driving the success of our digital marketing efforts across the Life Sciences and Molecular Diagnostics sectors. My expertise lies in consulting cross-functional teams on Paid Social Media strategies and media planning, ensuring alignment with business objectives and maximizing ROI.With hands-on experience of building and managing campaigns across Meta Business Suite, LinkedIn Ads Manager, Google Ads (YouTube & GDN), Twitter & Reddit. I bring a strong technical and analytical approach to every project. My deep understanding of each platform allows me to execute campaigns with precision, leveraging A/B testing, audience segmentation, and marketing automation set-up and management using Oracle Eloqua, on24 & Bizzabo to optimize performance and enhance conversion rates.I also lead the full lifecycle of affiliate activity, from testing and scaling new partners to optimising performance across always-on campaigns. Working closely with internal stakeholders and external networks, I ensure alignment on strategy and delivery, leveraging insights and best practices to maximise ROI. Key examples of affiliates include \'Trust me, I\'m a Biologist\' and Quartzy.I am passionate about using data-driven insights to craft compelling social media strategies that not only engage audiences but also drive measurable business results. My goal is to continue making a significant impact in the digital marketing landscape by helping brands unlock the full potential of their paid social efforts.