Dhiren Patel
Head of Owned Audience @The Economist
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WORK HISTORY
Head of Owned Audience @The Economist
Setting the strategy for engaging and converting first party acquisition audiences, executed by collaborating with Data, Product, Brand and Editorial teams
EDUCATION
Loughborough University
Bachelor of Engineering (Honours)
Goldcrest Academy
Level 6 Diploma in Marketing
ABOUT DHIREN PATEL
Marketer working at The Economist and within the award winning global Acquisitions team driving new subscriptions. Responsibilities revolve around strategy, pursuing new opportunities, closely measuring/tracking performance and optimising the marketing mix to generate new subscriptions. Working closely with key stakeholders, new strategies and tactics are constantly being implemented to ensure brand growth globally. Aim is to lead and deliver through forward-thinking strategies and innovation. Additional and voluntary responsibility in being a DMA (Data and Marketing Association) committee member. Outside of work I\'m a budding chef and take pride in cooking healthy and beautiful looking plates of food.
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