Lucy Donahue
Strategic Communications | Consumer Tech PR | @T-Mobile
- Role
- Senior Manager, Communications (People Lead) at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lucy Donahue
I’m a strategic communications leader helping consumer technology brands turn product innovation and cultural moments into narratives that capture media attention and shape brand reputation.Over the past 13+ years, I’ve built and led communications strategies across startups and global brands including T-Mobile. My work focuses on translating business priorities into compelling stories that drive awareness, trust and cultural relevance.At T-Mobile, I lead the communications strategy behind consumer postpaid initiatives, overseeing the team responsible for major “Un-carrier” news moments, campaigns and product storytelling that elevate the brand across media and culture.Core expertise:• Strategic communications leadership• Consumer tech PR and media relations• Corporate and executive narrative• Brand storytelling and product launches• Crisis and reputation management• Building and mentoring high-performing comms teams
Experience
Senior Manager, Communications (People Lead)
Oct 2023 — Present · US
Lead communications for T-Mobile’s consumer postpaid business, shaping media narratives and amplifying brand moments. • Drive storytelling for major “Un-carrier Moves,” seasonal campaigns, product launches, and value messaging • Lead and develop a high-performing communications team executing national media campaigns • Collaborate with marketing, product, and executive leaders to turn business priorities into compelling media narratives2024 T-Mobile PEAK winner & CEO Pick• T-Mobile PEAK Awards are the company\'s highest recognition, celebrating the top-performing employees who demonstrate extraordinary contributions, innovation, and teamwork.
Education
Foundation for International Education
Summer study and work abroad
2010 — 2010
Universitat d'Alacant
Fall Quarter study abroad
2010 — 2010
Santa Clara University
Bachelor of Arts, Communications Major (honors)
2008 — 2012
Skills
- Blogging
- Advertising
- Public Relations
- Media Relations
- Social Media
- Boating
- Navigation
- Social Networking
- Social Media Marketing
- Press Releases
- Microsoft Office
- Creative Writing
- Sailing
- Cision
- Content Marketing
- Leadership
- Copy Editing
- Marketing
- Strategic Communications
- Corporate Communications
- Public Speaking
- Media Planning
- Photoshop
- Event Planning
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