Elizabeth Crouch

Enterprise B2B Product Marketing Leader

Role: Fractional Head of Marketing at Spectrum Guardian, Inc
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Elizabeth Crouch

I’m a strategic, hands-on marketing leader with 15+ years of experience driving growth in B2B SaaS — from early-stage startups to global scale-ups. I specialize in building marketing functions from the ground up, leading high-impact programs across demand generation, product marketing, content, brand, and communications.I’m happiest in environments where I can shape both the story and the system — crafting clear, differentiated positioning while building the GTM engines that generate measurable pipeline and revenue impact. My leadership style blends creativity with operational rigor: I partner closely with product, sales, and customer success to align messaging, accelerate adoption, and turn complex technology into compelling narratives that win markets.Core areas of expertise include:• Go-to-market strategy & pipeline growth• Product marketing & positioning• Demand generation & ABM• Brand storytelling & communications• Analyst & public relations• Marketing automation & attribution• Cross-functional team leadershipI thrive at the intersection of storytelling, data, and execution — bringing order, energy, and strategic clarity to fast-moving teams scaling what comes next.

Experience

Fractional Head of Marketing
Spectrum Guardian, Inc
Sep 2025 — Present · Seattle, WA, US
I’m building Spectrum Guardian’s marketing foundation — defining the product positioning, messaging, brand, website, and go-to-market strategy for an AI-native wireless spectrum intelligence company serving telecom operators, regulators, and mission-critical organizations.

Education

Loyola University New Orleans
Business with an International Focus
2002 — 2004

Skills

Ap Style
Marketing Copy
E-Commerce
User Experience
Content Strategy
Blogging
Web Analytics
Editing
Social Media
Saas
Production
Public Relations
Proofreading
Creative Writing
SEO Copywriting
Digital Marketing
Marketing Communications
Facebook
Mac
Web Content
Email Marketing Software
Newsletters
Marketing
Copy Editing
Content Management
Press Releases
Digital Media
Promotions
Writing
Google Analytics
Editorial
Email Marketing
Email Strategy
Salesforce.com
Copywriting
Web Design
Journalism
Product Marketing
Social Networking
Social Media Marketing

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