Elizabeth Redwine Cabell

About Elizabeth Redwine Cabell

With over 17 years of executive experience in global corporate communications and marketing, I am a seasoned professional who develops and integrates strategic tactics that amplify a company\'s market position, expand brand presence, and advance business goals. Currently, I am a Senior Consultant at DEWALT, where I lead the global social campaign for the TOUGHSYSTEM storage product line, which will introduce five new products in 2023. In this role, I partner with product, channel sales, and global product teams to develop brand, positioning, and messaging frameworks, go-to-market strategies, buyer personas, value propositions, and content needs to accelerate sales funnel opportunities. I also leverage data-backed insights from industry research, consumer feedback, and analytics to inform product roadmaps, pricing, and future \"first to market\" products. My passion is to drive growth and innovation for DEWALT and its customers, while delivering spectacular results.

Experience

1. Senior Consultant

   Dewalt

   Aug 2022 — Present

   Developed global social campaign- Arrive Prepared. It’s Tough Out There (Q2) for DEWALT’s® TOUGHSYSTEM™ Storage product line to introduce 5 new storage products in 2023. • Partner with product, and channel sales, to develop brand, positioning, and messaging frameworks to achieve annual growth objectives across complex CPG channels and global geographies. • Partner with product development to define go-to-market strategies, buyer personas, value propositions, messaging, and content needs to accelerate sales funnel opportunities. • Partner with the global product teams to develop product roadmaps, pricing, and future “first to market” products using data-backed insights from industry insights, consumer feedback, consumer research, • Leverage industry information, competitive analysis, customer and campaign analytics, and primary/secondary research to influence product, pricing, and promotion decisions. • Empower sales to effectively communicate products to CPG merchants such as Home Depot and Lowes. • Build new product awareness through events, PR, article placements, and social media.

Education

• The George Washington University

  Master's degree, Public Relations, Advertising, and Applied Communication

  2014 — 2016

• Hollins University

  Bachelor of Arts (BA), International Marketing

  1983 — 1987