Elbert Lin
Global Digital Strategy Lead at Amazon Web Services (AWS)
- Role
- Global Digital Strategy Lead, Field Enablement at Amazon Web Services (AWS)
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Elbert Lin
Strategic marketing professional with deep experience developing engaging digital solutions and content. A collaborative leader, I guide cross-functional teams through ideation, development, and deployment of engaging digital solutions to business goals and objectives. I have instituted adaption and deployment new digital storytelling solutions such as personalized websites, web properties that integrate user-generated content, streaming video, and augmented reality executions. I deliver with excellence and inspire others to perform at their best.
Experience
Global Digital Strategy Lead, Field Enablement
Apr 2021 — Present · Seattle, WA, US
Drive digital strategy and implementation to reduce and consolidate internal e-mail to the Field through new ecosystem of world-wide and regional news websites in collaboration with team members world-wide.•Conceived, developed, and launched new Field Matters website on Wisdom the AWS intranet, aimed at delivering key news and announcements to the Field and lifted weekly traffic 623% versus previous News Hub.•Member of core team responsible for launching new mechanism to the Field to drive high-quality product and program launches and optimize selling time for AWS Field.•Chosen to be Wisdom Bar Raiser, a select group of expert practitioners in AWS who will implement security strategies, set quality standards, evolve training and support mechanisms, and enforce content policies on the main web channel for the Field.
Education
University of Washington
Bachelor of Arts - BA
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