Elayne Karp
Creative Director
- Role
- Creative Director at Td Ameritrade
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elayne Karp
I’m a multi-talented, multi-faceted, multi-tasking Creative Director/Copywriter with experience across the entire CRM lifecycle. My mantra, “It’s not enough to be creative, you need to be strategic” drives everything that I do. I believe in the power of words to bring about change—in attitudes, perceptions and behaviors. While the tools being used in our industry are evolving, at the core it’s still all about marketing… to people. Connecting. Engaging. Driving to a desired action. I get a charge out of solving even the trickiest of marketing challenges, while maintaining the integrity of the creative. Specialties • Digital, print, direct mail, collateral, broadcast/video • Acquisition, retention, cross-sell and win-back campaigns • Strategic creative direction, development and execution • Effective management of multiple ongoing projects • Strong relationships with clients and colleagues • Passionate, enthusiastic presenter
Experience
Creative Director
Jul 2012 — Present · Jersey City, NJ, US
Education
University at Buffalo
BA
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