Eric Lawton

About Eric Lawton

Highly skilled Email Marketing Manager with 10+ years of experience driving successful email campaigns and achieving outstanding results. Adept at managing end-to-end email strategies, optimizing templates, and leveraging data-driven insights to boost customer engagement and conversion rates. Proven track record of exceeding KPIs and improving deliverability. Seeking an opportunity to contribute expertise to a dynamic marketing team.Email | e••••••••@me.com

Experience

1. Email Marketing Manager

   RapidScale

   Mar 2024 — Present

   Lead email marketing strategy and campaign execution, optimizing engagement and conversions. • Manage HubSpot campaigns, collaborate with teams for timely launches, and curate targeted audiences. • Conduct A/B testing for optimized performance and provide detailed campaign analysis. • Craft compelling email copy and subject lines, driving persona-specific engagement. • Utilize HubSpot and ZoomInfo for automation and audience curation, improving metrics. • Coordinate email efforts with PPC, ABM, and social channels for integrated campaigns.

Education

• University of Phoenix

  Master of Science, Psychology emphasis on Consumer Behavior and Learning

  2009 — 2010

• California State University-Long Beach - College of Business

  Bachelor of Science, Business Marketing

  2005 — 2008

• Riverside City College

  Associate of Science

  2002 — 2004

Skills

• Marketing Strategy
• Social Media
• Marketing Communications
• Marketing Research
• Management
• Leadership
• Digital and Online Marketing
• Product Marketing
• Lead Generation
• Research
• Marketing
• Advertising
• Start-Ups
• Strategic Planning
• Online Marketing
• Project Management
• Customer Service
• Market Research
• Sales
• Online Advertising
• Customer Satisfaction
• B2b
• Time Management
• Social Media Marketing
• Account Management
• Email Marketing
• Digital Marketing
• Event Planning