Eric Lauer

Director of Sales at Spectrum Reach

Role
Director of Sales at Spectrum Reach
Location
Milwaukee, WI, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Eric Lauer

I build high-performing teams and help businesses and brands \"harness the chaos\" of today\'s digital media ecosystem. I\'m a husband and father, Georgia Bulldog, leader, coach, multichannel video “expert,” stationary cycler, music lover, news junkie, movie buff, BBQ aficionado, and car nut.

Experience

  1. Director of Sales

    Spectrum Reach

    Sep 2023 — Present

    Currently lead 8 offices in 6 markets in Wisconsin and Minnesota, managing 4 sales managers and 20 account executives. Focused on helping local, regional, and national companies grow through data-driven advertising strategies spanning TV, CTV/OTT/streaming, online video, social, and search, all while developing the next generation of leaders.

Education

  • University of Georgia - Terry College of Business

    BBA, Management

    2001 — 2005

Skills

  • Radio Broadcasting
  • Strategy
  • Marketing
  • Marketing Strategy
  • Radio
  • Integrated Marketing
  • Voice Over
  • Online Advertising
  • Digital Media
  • Digital Marketing
  • Advertising
  • Radio Promotions
  • Advertising Sales
  • Social Media Marketing
  • Media Planning
  • Radio Advertising
  • Broadcast
  • Sponsorship
  • Copywriting

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Eric Lauer — Director of Sales at Spectrum Reach in Milwaukee, WI, US | Unifers