Eric Lauer
Director of Sales at Spectrum Reach
- Role
- Director of Sales at Spectrum Reach
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Eric Lauer
I build high-performing teams and help businesses and brands \"harness the chaos\" of today\'s digital media ecosystem. I\'m a husband and father, Georgia Bulldog, leader, coach, multichannel video “expert,” stationary cycler, music lover, news junkie, movie buff, BBQ aficionado, and car nut.
Experience
Director of Sales
Sep 2023 — Present
Currently lead 8 offices in 6 markets in Wisconsin and Minnesota, managing 4 sales managers and 20 account executives. Focused on helping local, regional, and national companies grow through data-driven advertising strategies spanning TV, CTV/OTT/streaming, online video, social, and search, all while developing the next generation of leaders.
Education
University of Georgia - Terry College of Business
BBA, Management
2001 — 2005
Skills
- Radio Broadcasting
- Strategy
- Marketing
- Marketing Strategy
- Radio
- Integrated Marketing
- Voice Over
- Online Advertising
- Digital Media
- Digital Marketing
- Advertising
- Radio Promotions
- Advertising Sales
- Social Media Marketing
- Media Planning
- Radio Advertising
- Broadcast
- Sponsorship
- Copywriting
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