Eric Lau
Marketing & Partnerships | Blockchain | AI
- Role
- Marketing Strategist at Myosin.Xyz
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Eric Lau
Human focused strategist with a focus on web3, AI and innovative technology. Leveraging data while keeping a pulse on culture/community.
Experience
Marketing Strategist
Jul 2022 — Present
Myosin.xyz (aka Myosin DAO) is a headless marketing Decentralized Autonomous Organization (DAO). We are a guild of top-tier growth marketers, creatives, and builders, all focused on reinventing the customer acquisition playbook for web3. Led growth, KOL/affiliate campaigns, and go-to-market strategy for Web3 product launches across DeFi, NFTs, L2s, and digital asset platforms, working with high-profile clients including Solana Mobile, RippleX Accelerator, and Rootstock. Managed community operations, KOL partnerships, social strategy, and performance marketing across a client portfolio generating significant aggregate revenue and TVL. Built and deployed scalable acquisition systems including a distributed influencer network with performance-based budgets, while driving measurable improvements in customer acquisition efficiency and market positioning for early-stage protocols navigating competitive launch windows.
Education
Stony Brook University
Bachelor of Science (B.S.), Business Management and Bachelor of Arts (B.A.), Sociology, Operations Management and Supervision
2009 — 2014
ELVTR
Blockchain Product Management
Florence University of the Arts
Fashion Marketing/International Management
2013 — 2013
Skills
- Inventory Accuracy
- Fashion Buying
- Management
- Fashion
- Human Resources
- Powerpoint
- Cross-Functional Team Leadership
- Microsoft Office
- Sales
- Microsoft Word
- Team Leadership
- Visual Merchandising
- Action Oriented
- Product Management
- Retail Buying
- Public Speaking
- Fashion Design
- Inventory Management
- Retail Marketing
- Social Media
- Merchandising
- Social Networking
- Online Marketing
- Event Management
- Team Management
- Time Management
- Retail Sales
- Apple Certified
- Sales Operations
- Customer Service
- Logistics
- Customer Satisfaction
- Fashion Blogging
- Customer Experience
- Retail
- Sales Management
- Marketing
- Os X
- Leadership Development
- Leadership
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