Elangeswari Velsamy

About Elangeswari Velsamy

Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and content development.Good at technical knowledge and soft skills. Utilizing skills under relevant opportunity for value based growth and career advancement while contributing handsomely for new challenges within a company. Always focused on quality, dedication, and enhancing my experience in multiple fields. And striving for the betterment of my work. Believe in Smart Work. Applying efforts along with technical knowledge on projects, managing stress at work, proposing budgets for projects, analyzing factors for improvising the growth and outcome. Ability in online marketing methods, tools and strategies, adds value in activities of developing, executing and analyzing plans for different marketing channels. Specialties: Digital Marketing, Inbound Marketing, Marketing Communications, Business Development, Sales Support, Negotiating and convincing, Presentation Skill, Technical analysis, Project estimation, Market analysis, assessing efficiency of marketing programs, online marketing techniques, Marketing Contents prioritization.

Experience

1. Marketing Manager

   Detroit Engineered Products

   Apr 2025 — Present · Chennai, IN

   Promoted from Global Marketing Team Lead to Marketing Manager, with an expanded role in driving DEP’s global marketing strategy and execution. I lead end-to-end management of Events, Content Development, Website Experience, and Social Media Communications.Core Responsibilities:Lead planning and execution of global events, conferences, and exhibitions to strengthen brand presence and lead generation.Oversee content strategy and development, including marketing collateral, articles, and digital storytelling.Manage DEP’s website and online experience, ensuring alignment with evolving brand and product goals.Direct social media communication and engagement to amplify DEP’s voice in the global engineering ecosystem.Partner on strategic initiatives such as Thought Leadership, Partner Promotions, Voice of Customer, Success Stories, and AI-driven Marketing Transformation.Mentor and manage a dynamic team focused on marketing excellence and operational efficiency.Key Focus Areas: Brand Experience & Event Marketing Content Strategy & Digital Engagement Team Leadership & Cross-Functional Collaboration Data-Driven Marketing & AI Integration

Education

• Sri Ramakrishna Matriculation Higher secondary School, Alangulam, Tirunelveli-Dt

  School Graduation, Maths and Science

  1994 — 2006

• Anna University Chennai

  MBA, HR and Finance

  2008 — 2011

• Tamil Nadu Open University

  Post Graduate Diploma, Public Administration

  2010 — 2011

• Bharathidasan University

  B.Tech, Information Technology

  2006 — 2010

Skills

• Organizing
• Team Management
• Competitive Analysis
• Pre-Sales
• Consulting
• Mobile Applications
• Situational Leadership
• Technical Analysis
• Product Management
• Outsourcing
• Crm
• Software Documentation
• Process Improvement
• Marketing
• Analysis
• Sales
• Leadership
• Lead Generation
• Vendor Management
• Saas
• Strategy
• E-Commerce
• Online Marketing
• New Business Development
• Analytics
• Enterprise Software
• Representing
• Cold Calling
• Business Analysis
• Customer Relationship Management (Crm)
• Business Intelligence
• Market Research
• Business Process
• Documentation
• Solution Selling
• Problem Solving
• Cloud Computing
• Product Marketing
• Strategic Partnerships
• Sales Operations