Elana Iaciofano
Creative Director leading innovative food marketing strategies
- Role
- Director of Digital Creative at Smith Design
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Elana Iaciofano
With over 20 years of creative leadership experience, I have a passion for developing and executing bold and innovative marketing strategies that engage target audiences, expand market reach, and drive revenues. As the Creative Marketing Director at Colavita USA, a premium Italian food company with over 400 products, I have spearheaded web, digital, social media, event, video, influencer, out-of-home, and print campaigns that have increased followers by over 400%, engagement by more than 500%, and U.S. market share significantly.I have a proven track record of building collaborative internal and external relationships, leading cross-functional teams of up to 20, and managing multiple projects and budgets. I also have extensive production knowledge, having creatively led and produced countless photo and video shoots for web, social, and multichannel outlets. Additionally, I have a unique domain expertise as a certified chocolatier and a former owner of an innovative mobile artisanal pizza kitchen business. My mission is to leverage my diverse skills and experiences to create compelling brand stories and experiences that showcase the quality, authenticity, and versatility of Colavita\'s products.
Experience
Director of Digital Creative
Apr 2024 — Present · Morristown, NJ, US
Education
University of Pennsylvania
Bachelor's degree, Communication and Media Studies
1996 — 1999
University of Pennsylvania
B.A. magna cum laude, Communication, Fine Arts
1996 — 1999
School of Visual Arts
Design and Typography
2000 — 2001
Skills
- Logo Design
- Website Development
- Food
- Creative Writing
- Layout
- Social Media
- Social Media Marketing
- Typography
- Web Design
- Food Styling
- Brochures
- Graphics
- Branding
- Adobe Acrobat
- Cooking
- Wordpress
- Print Production
- Book Design
- Publications
- Retouching
- Graphic Design
- Indesign
- Packaging
- Photoshop
- Storyboarding
- Publishing
- Concept Development
- Pre-Press
- Styling
- Collateral
- Photo Shoots
- Digital Photography
- Mac
- Corporate Identity
- Branding
- Logos
- Html
- Italian
- Image Editing
- Photography
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