Elana Friedman
Chief Marketing and Strategy Officer @AKA Hotels+Hotel Residences
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WORK HISTORY
Chief Marketing and Strategy Officer @AKA Hotels+Hotel Residences
New York, NY, US
EDUCATION
Fashion Institute of Technology
BS, Marketing, International Trade
SKILLS
ABOUT ELANA FRIEDMAN
Elana is a creative, results-oriented senior marketing executive with a successful record devising business and communication strategies for world-class luxury brands. She is as passionate about delivering measurable results as she is about the less tangible, brand-defining aspects like design sensibility.At AKA, Elana oversees all aspects of marketing strategy for the brand including e-commerce, the development of integrated marketing programs, advertising campaigns, public relations, digital marketing, social media, guest communications, and strategic brand partnerships. Notably, she led the successful marketing launch of seven new hotel openings across six cities within 24 months and in 2024 launched the innovative Access AKA loyalty program, which elevated customer engagement. Recognized for building strong teams and identifying brand-right business collaborations, Elana approaching challenges with a cross-functional mindset. She has also been named a winner of the Top 25 Extraordinary Minds for Hospitality Sales & Marketing, highlighting her leadership and industry impact. Elana is dedicated to the ongoing evolution of the AKA brand experience and to ensuring that AKA\'s marketing continues to reflect the team\'s devotion to service, quality, and understated elegance.
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