Elana Luppino

About Elana Luppino

Elana Luppino is a highly analytical and experienced operations leader who has had an impact in the news media industry by pioneering innovative solutions that strengthen the businesses supporting journalism. Elana excels in leading cross-functional teams to produce creative products, navigate compliance and technical challenges, improve data utilization, optimize budget management, and enhance employee working ways. Her resourceful approach to operations and strategic thinking consistently drives efficiency and growth.In her role as Executive Director of Creative and Business Operations at the Wall Street Journal, Elana led transformative initiatives that redefined the studio\'s approach to creative production, pricing, products and compliance. From implementing a new suite of content products to exploring human-in-the-loop AI solutions, she consistently pushed the boundaries of what’s possible, resulting in the studio’s highest year-over-year growth for three consecutive years. During her tenure at WSJ, Elana also spearheaded cross-functional initiatives to modernize project management tools and processes, improve studio P&L operations, refine legal contracts and procedures, and help teams navigate organizational change.At The Washington Post, Elana was instrumental in building the in-house advertising studio operations from the ground up, infusing the department with a solutions-oriented creative energy inspired by the newsroom’s pioneering projects. She managed the development and deployment of cutting-edge storytelling technologies, including interactive video, augmented reality, and AI-driven creative products, ensuring the studio remained at the forefront of industry trends. Simultaneously, she established and optimized the infrastructures for program managing client campaigns, producing custom video and audio content, publishing and distributing creative assets across various platforms, managing campaign and studio budgets, and fostering a high-performing team dedicated to supporting the newsroom\'s mission.As a board member for Journeys in Film, Elana brings strategic and operational expertise to support youth education through film, demonstrating her commitment to impactful, community-focused initiatives.With a Master of Arts in International Affairs and a Bachelor of Science in Kinesiology, Elana combines creative thinking with a strong operational foundation. Her career is defined by a commitment to pushing boundaries while driving strategic growth and operational excellence in the media landscape.

Experience

1. Program Operations Manager

   Solutions Journalism Network

   Apr 2025 — Present

Education

• Westmont College

  Bachelor of Science (B.S.), Kinesiology

  2000 — 2004

• The New School

  Master of Arts (M.A.), International Affairs in Media and Culture

  2009 — 2012

Skills

• Publishing
• Integrated Marketing
• Grant Writing
• Management
• Social Media
• Writing
• Non-Profits
• Marketing
• Digital Media
• Online Advertising
• Program Management
• Research
• Social Media Marketing
• Digital Strategy
• Fundraising
• Marketing Strategy
• Community Outreach
• Editing
• Advertising
• Strategy