Elana Heffley

About Elana Heffley

It was September 2024 and I ran Zappi’s first customer conference from idea to applause.We walked out with millions in influenced pipeline, 140% of our registration goal and a room full of people asking, “When’s the next one?” Now I bring that same spark to Appcues.I mix creativity with hard numbers. Whether it is an ABM play, a lifecycle journey, or a community event, the mission stays simple: turn users into champions, turn champions into revenue.What I do • Design customer-first events that feel more block party than webinar • Craft ABM + lifecycle campaigns that stitch individual moments into revenue-generating journeys • Blend creativity and data to show exactly how loyalty lifts pipeline (and morale) • Give internal teams the tools to help their users and champions get promotedHow I workTalk to customers like friends, back up promises with data, share the credit loudly. I roll up my sleeves, move fast, and leave egos at the door. Because the work (and the people) matter more than the slide deck.Industries I know well:SaaS GRC Energy Healthcare Media Hospitality & TourismCurious about how to bring customers across your entire flywheel to fuel growth?Tell me what’s working post-sale so we can brainstorm ways to accelerate that momentum. DMs are open

Experience

1. Director of Customer Marketing

   Appcues

   Jun 2025 — Present · Boston, MA, US

   Build the first Customer Marketing function at Appcues, celebrating teams creating customer experiences that drive meaningful results for their business through lifecycle programs, advocacy, community, education and engagement programs.Stand up customer advocacy and referral programsBuild customer proof engine and searchable inventory with AIDevelop and outline customer webinar and education programCustomer roadshows and eventsOwn Appcues as a channel to manage and orchestrate the full customer lifecycle moving people through an outcome-based journey Develop thoughtful content to inspire and educate customers on customer experience best practices

Education

• Towson University

  Bachelor of Science (BS), Business Administration, Marketing Concentration (Cum Laude) & Political Science

Skills

• Public Relations
• Marketing Communications
• Metrics Reporting
• Event Marketing Strategy
• Brand Marketing
• SEO
• Salesforce.com
• Distribution Strategies
• Database Marketing
• Marketing
• Wordpress
• Brand Strengthening
• Microsoft Excel
• Microsoft Office
• Sales
• Email Marketing
• Website Maintenance
• Event Planning
• Social Media
• Online Marketing
• Jira
• Basecamp
• Retargeting
• Adobe Creative Suite
• Hootsuite
• Project Management
• Customer Service
• Strategic Brand Positioning
• Digital Marketing
• Branding & Identity
• Cvent
• Social Networking
• Event Management
• Social Media Marketing
• Demographic Analysis
• Brand Management
• Marketing Strategy
• Integrated Marketing
• Lyris
• Blogging