Elana Akman

About Elana Akman

I partner with clients to distill business priorities into high-impact messaging and storytelling. If you consistently need to: Promote hard-to-explain solutions or ideas. Communicate about thorny, evolving issues. Engage an expert-level audience in business, technology, or the public sector. …I see you, fighting the good fight. Your content can’t just be technically accurate or SEO friendly. It needs to work harder to create value + help you stay relevant with messaging that is: 1⃣ Uniquely yours, not that sea of sameness. 2⃣ Aligned to broader efforts (nobody needs another flash in the pan). 3⃣ Actionable, sparking the audience to think, feel, or do something. I started Drumbeat Editorial after years of working as a marketing leader in the technology space. My specialty is tackling communications in industries where innovation and change are the status quo.## GET IN TOUCH FOR: Content strategy and editorial services across the marketing lifecycle. e••••@drumbeateditorial.com B2B + B2G Messaging | Innovation and Technology | Content Marketing | Executive Communications | Thought Leadership | Ghostwriting | Editorial Strategy | Case Studies | Corporate Communications

Experience

1. Senior Associate, Marketing

   Booz Allen Hamilton

   Sep 2020 — Present

   Design and deploy integrated campaigns to support business priorities and drive a cohesive brand narrative. Channels span social media, email, events, awards, earned media, and industry analyst relations.

Education

• Rutgers Business School

  MBA, Marketing

  2008 — 2010

• Rutgers University

  Bachelor of Arts, Journalism/Music

  2004 — 2008