Elaine Rim
Lead Consumer Insights Associate @ASICS Digital
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WORK HISTORY
Lead Consumer Insights Associate @ASICS Digital
Boston, MA, US
I currently champion qualitative consumer insights at ASICS Digital, including piloting the organization’s first store-associate and consumer-led omnichannel research. I also specialize in general exploratory research that uncovers the why behind customer decision-making, with a focus on Gen Z shopping behavior in a rapidly evolving digital environment, while continuing to discover insights from ASICS’ core consumer base.
EDUCATION
Northeastern University
Business Administration and Psychology, BS, Marketing Concentration
Yonsei University
Yonsei International Summer School
SKILLS
ABOUT ELAINE RIM
I’ve spent over five years translating consumer behavior into actionable strategy. As the longest-tenured member of the Consumer Insights team at ASICS Digital, I focus on the emerging consumer trends through qualitative research to strengthen institutional knowledge of our ASICS customers.I\'m also a Northeastern University alum and call the NYC metro area my home! I’m always looking to connect with anyone who believes in the power of the consumer voice.
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