Elaine Mikesell

About Elaine Mikesell

As a Managing Partner and Certified Digital Marketing Consultant at WSI, I help businesses turn strangers into customers and promoters of their business through integrated digital marketing strategies. With over 25 years of experience in business and technology transformation, I am passionate about innovations that drive positive experiences, connections, and new opportunities for my clients.I leverage my Ph.D. in Organizational Dynamics, MS in Industrial Psychology, and multiple certifications in project management, digital strategy, and content marketing to deliver solutions that align with my clients\' needs, goals, and vision. I have proven success in leading large-scale process transformation, omni-channel and customer experience, digital and mobile solution innovation, mergers and acquisition integration, global business development, and talent management across industries and locations. I also champion career development, professional education, and knowledge transfer within my team and network, as I believe in the power of collaboration and continuous learning.As part of WSI’s Business Strategy Consulting team, I help businesses translate vision into a clear, actionable plan. By focusing on goal alignment, customer insights, and market analysis, we develop a roadmap tailored to each client’s unique mission and values. Our process ensures that every goal is measurable, strategic, and designed to build resilience and long-term success in today’s competitive landscape.

Experience

1. Managing Partner & Certified Strategic Marketing Consultant Mikesell Digital Consulting

   WSI World

   Jul 2015 — Present · Chicago, IL, US

   WSI is in the business of helping businesses turn strangers into customers as well as promoters of their business through an integrated digital marketing strategy. DIGITIZATION is the most significant shift of our time, and businesses will acquire, manage and retain customers 100% online. I am passionate about innovations driving positive experiences, connections and new opportunities. That\'s why I became a certified Digital Marketing Consultant of WSI, who is leading the digital marketing industry for nearly 25 years with the largest global network of over 1,500 digital marketing experts.Our mission is to understand your needs, and create digital marketing solutions that will differentiate and elevate your business from your competition by helping you truly connect with your customers. We assist businesses by establishing, managing and utilizing their online presence best to attract and convert online visitors into loyal customers. Our solutions: Digital Transformation Strategy and Planning Web Properties Design & Development (Web, Mobile & Micro Sites, Landing Pages, Blog, E-Commerce, Communities) Search Engine Optimization (Content Marketing Planning, Site Optimization, Content Syndication) Paid Search Campaigns (Pay-Per-Click (PPC) Advertising Campaigns, Display Adds, Re-targeting) Social & Reputation Management (Social Properties Setup, Content Syndication, CustomerReview Management, Social Monitoring, Social Selling Training) Email Marketing Campaigns (Campaign Design & Management) Marketing Automation and Inbound Marketing Consulting Services (Customer Experience Strategy and Design, Website Analysis, Keyword/Competitive Research, Web & Campaign Tracking) Business Strategy Consulting. You can visit the WSI website for any additional information, or you can contact directly to learn how I can help increase your brand equity.Website: e••••••••@wsimikeselldigital.comPhone:(77••••••46

Education

• Drake University

  Master of Science - MS, Industrial Psychology

  1983 — 1985

• University of Florida

  BA, Psychology

  1978 — 1981

• Union Institute & University

  Ph.D., Organizational Dynamics

  1995 — 2000

Skills

• Business Development
• Business Intelligence
• IT Strategy
• Strategy
• Digital Marketing Strategy
• Outsourcing
• Integration
• Government
• Product Management
• Agile Methodologies
• Business Process
• Business Process Re-Engineering
• Management
• Program Management
• Automotive
• Governance
• Consulting
• Software Project Management
• Vendor Management
• Financial Services
• Crm
• Project Management
• Ooad
• Requirements Analysis
• Business Strategy
• Cloud Computing
• Successful Business Owner
• Enterprise Software
• Enterprise Architecture
• Management Consulting
• IT Outsourcing
• Sdlc
• Saas
• Solution Architecture
• Practice Management
• Banking
• Business Analysis
• Global Delivery
• Agile Enterprise Transformation
• Change Management