Elaine Lawson
Digital and Brand Marketing Strategy I Innovator I Storyteller I I Financial Services I Healthcare I Telecom I Packaged Goods
- Role
- Vice President, Amazon Acquisitions and Secured Card Marketing at Synchrony
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elaine Lawson
Versatile and accomplished executive level leader with documented success and extensive experience in leading all facets of B2B, B2C and B2B2C multi-channel marketing communications from strategy to execution.
Experience
Vice President, Amazon Acquisitions and Secured Card Marketing
Feb 2023 — Present · New York, NY, US
Drive innovation across the end-to-end customer journey, integrating digital content to enhance the CX/UX in partnership with Amazon to increase acquisition and existing cardmember engagement for both the Amazon Store Card and the Amazon Secured Card products. Leverage AI, automation, and analytics to identify efficiencies and explore new channels to reach new and existing cardmembers. Partner with cross-functional stakeholders including Analytics, Credit, IT, Marketing, Media, and Product to align strategies and prioritize innovations in an effort to drive measurable business impact for both Amazon credit cards.
Education
Manhattan University
Bachelor of Science (B.S.), Marketing
Columbia University
Masters of Science (M.S.), Strategic Communications
2004 — 2007
Skills
- Customer Insight
- Sponsorship Marketing
- Analytics
- Interactive Marketing
- Online Advertising
- Product Marketing
- Social Media Marketing
- Segmentation
- Website Development
- Sem
- Strategic Partnerships
- Business-to-Business (B2b)
- Digital Strategy
- Interactive Advertising
- B2b
- Mobile Marketing
- SEO
- Marketing
- B2c Marketing
- Marketing Communications
- Digital Marketing
- Mobile Devices
- Sports Marketing
- Integrated Brand Marketing
- Media Planning
- Brand Management
- Cross-Functional Team Leadership
- E-Commerce
- Leadership
- Integrated Marketing
- Search Engine Optimization (SEO)
- B2b Marketing
- Email Marketing
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