Elaine Goodman

About Elaine Goodman

Innovator and connector who leads teams to successful execution. Senior business development and integrated marketing expert who drives business growth, creates long-term relationships, and motivates high-performance via entrepreneurial leadership. Experience growing new revenues and increasing profitability with companies ranging from start-up through Global 100. Specialties: Assessment of new growth opportunities and strategic business planning. Customer segmentation, Go-To-Market strategy, and execution with cross-functional teams. Creation of new partnerships and account growth/new business development/sales, inclusive of P&L and quota accountability. Development of digitization and big data solutions.Expertise includes solutions selling, business outcome focus, channels, XaaS / SaaS / PaaS, CRM/PRM, social media, integrated marketing, Internet technology, technology integration, ecommerce, mobile, online advertising, digital marketing, sales incentives, channel programs, consumer promotions, event marketing, gamification, and payment/pre-paid card solutions.

Experience

1. Global Leader, Strategy & Sales Acceleration, Global Partner Sales

   Cisco

   Dec 2010 — Present · Los Angeles, CA, US

   Global Head of Agent Model / Route-to-Market, 2019 -Acquisition Integration, Channel - Splunk, 2024 -Software, XaaS, and RTM Strategy and Programs, 20••••24Laser focused on linking corporate strategy to partner success. Defining and evolving strategy, Routes-To-Market, Go-To-Market, programs, and incubation efforts for software, XaaS, and recurring revenue. • Designed and launched new agency route to market for Cisco, including recruiting and managing initial technology services distributor relationships and growing associated monthly recurring revenueStrategy, Planning and Programs, 20••••19Drove long term strategy for evolution and innovation of global partner incentive portfolio, covering all regions and Cisco businesses. Growth and Loyalty, 20••••16Lead global strategy, business planning, and execution for global channel incentive and loyalty programs for growth segments

Education

• USC Marshall School of Business

  MBA

• Duke University

  BA, History

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Entertainment
• Marketing
• Competitive Analysis
• Integrated Marketing
• Start-Ups
• Team Leadership
• Incentives
• Management
• New Business Development
• Business Development
• Digital Marketing
• Lead Generation
• Sales Operations
• Marketing Communications
• Online Marketing
• Sports
• Strategic Partnerships
• Customer Relationship Management (Crm)
• Strategy
• E-Commerce
• Strategic Planning
• Business-to-Business (B2b)
• Go-to-Market Strategy
• B2b
• Direct Marketing
• Program Management
• Demand Generation
• Crm
• Solution Selling
• Business Planning
• Business Intelligence
• Loyalty Programs
• Promotions
• Saas
• Marketing Management
• Sales
• Advertising