Elaine Ahmed
Marketing and Communications Manager
- Role
- Manager, Marketing Communications & Digital Marketing at BD
- Location
- Franklin Lakes, NJ, US
- LinkedIn followers
- 500 followers
About Elaine Ahmed
Growth-focused marketing communications and content leader with 15+ years of experience…
Experience
Manager, Marketing Communications & Digital Marketing
Apr 2019 — Present · Franklin Lakes, NJ, US
Developed and executed strategic, integrated marketing communications plans. Translated marketing and business objectives into impactful, relevant and measurable marketing communications strategies. Ensured all plans include meaningful metrics to evaluate communication effectiveness. Managed the work of external agencies to deliver high-quality, effective creative strategies and impactful, integrated tactics.• Managed comprehensive communications plan to launch the Safe Handling Assessment 2.0, including web, emails, social media and video, as well as educational and training assets.• Created omnichannel campaigns and educational assets to launch new products, including BD Intraosseous System, PIVO Needle-free Blood Draw Device and PosiFlush SafeScrub, to maximize consumer interest and achieve KPIs.• Led project to convert paper training literature packs into a web page accessed via QR code, saving printing and shipping costs and promoting BD\'s green efforts.• Experienced with both vascular access and oncology/vascular care areas of Medication Delivery Systems.
Education
Columbia University Mailman School of Public Health
Master of Public Health (MPH)
Syracuse University
B.S.
Skills
- Newsletters
- Digital Marketing
- Strategic Communications
- Crisis Communications
- Copywriting
- Marketing
- Marketing Communications
- Management
- Internal Communications
- Media Relations
- Blogging
- Editing
- Non-Profits
- Nonprofits
- Social Media
- Microsoft Office
- Social Media Marketing
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