Elaine Campbell
Next Generation Committee Member @BBC
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WORK HISTORY
Next Generation Committee Member @BBC
As part of the BBC’s Next Generation Committee, I help shape strategy for engaging younger audiences. I bring an evidence-led perspective to discussions on emotional connection, discoverability, and relevance, ensuring decisions reflect the needs and behaviours of young people across the UK. Drawing on my Nations and Local audio insight experience, I champion data-driven thinking and support initiatives that strengthen the BBC’s value and visibility for future generations.
EDUCATION
The Market Research Society
Advanced Certificate in Market and Social Research Practice , Marketing Research
Ellon Academy
Standard Grades, Highers, Advanced Highers
University of Strathclyde
BA Hons Psychology , Psychology
ABOUT ELAINE CAMPBELL
With a strong foundation in psychology from the University of Strathclyde and an Advanced Certificate in Market and Social Research Practice from the Market Research Society, I have built a career dedicated to understanding audience behavior. My professional journey includes diverse roles in market research and audience insights, where I’ve honed my skills in research design, data storytelling, project management, and stakeholder engagement. Currently, as an Audience Research Manager at the BBC Nations Audio division, I collaborate with teams across local and national levels to deliver actionable insights that shape impactful content strategies for diverse UK audiences.Contact me if you would like to learn more!
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