Elaine McCreary
CPG Partner Manager, Uber Advertising
- Role
- Partner Manager Ii, Uber Advertising - Cpg at Uber
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Elaine McCreary
Marketing strategist with experience across brand management, retail media, creator marketing, and integrated communications for consumer electronics, apparel, beauty, lifestyle, hospitality, and retail ecosystem brands. I recently completed my M.S. in Integrated Marketing Communications (STEM) at Northwestern, specializing in consumer insights, brand strategy, and multi-channel campaign planning.I’ve built data-driven strategies that connect creator content, retail media performance, and business outcomes, supporting product launches, omnichannel activation, and measurable growth across emerging and established platforms. My work includes TikTok Shop optimization, audience segmentation, and performance measurement frameworks that guide channel strategy and budget decisions.My background spans:• Brand management and go-to-market strategy (Skullcandy: consumer electronics; Kloth: apparel/lifestyle)• Retail media and social commerce execution (TikTok Shop, Meta/Google, creator performance modeling)• Digital and paid media strategy (Multiview: programmatic, paid social, content syndication across Meta & Google)• PR and integrated communications (Burstyn: earned media, consumer storytelling, national press placements)• Client leadership and cross-functional partnership (multi-vertical portfolios across retail, beauty, hospitality, finance)Passionate about brand building, cultural insights, and digital behavior, especially how creators, retail media networks, and emerging platforms influence awareness, conversion, and long-term brand affinity.
Experience
Partner Manager Ii, Uber Advertising - Cpg
Apr 2026 — Present · Chicago, IL, US
Education
Northwestern University
MSc in Integrated Marketing Communications (STEM), Business, Management, Marketing, and Related Support Services
Wilfrid Laurier University
Bachelor of Arts - BA, Communication and Media Studies
2016 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.