Elaine Keep
Content Editor @Ima Europe
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WORK HISTORY
Content Editor @Ima Europe
Content editor for the IMA Europe,a Strategic Industry Group within the USA based Incentive Marketing Association. Creating content for members and prospects of the organisation Promoting the benefits of incentive marketing to all organizations across Europe Editing features Providing bi monthly articles on marketing, content and promotional strategies
EDUCATION
Sheffield Hallam University
Marketing with Journalism, Communication, General
Vanderbilt University
Prompt Engineering
SWA Management Training
Marketing
ABOUT ELAINE KEEP
I’m a B2B content and marketing specialist with 14+ years’ experience across SaaS, tech, fintech, HR, ecommerce.My day-to-day.Produce multi-format content (blogs, whitepapers, case studies, product explainers) that engages target audiences - interviewing, analysis, researchTranslate complex technical topics into clear, compelling narrativesUse AI to enhance content creation, repurposing and personalisationCollaborate with teams to ensure messaging accuracy and complianceSupport campaigns, launches and partner initiatives with high-quality contentMaintain editorial standards for clarity, tone and consistencyMonitor industry and competitor trends to identify content opportunitiesBuild full-funnel content enginesRevamp brand messaging, and driven inbound and outbound campaigns that convert. I’ve led marketing in-house and partnered with global teams as a freelance strategist.Outside of Work Training for a marathon (mainly for the medal) Mum to a golden retriever and an engineer husband Drive a 1991 emerald green Nissan Figaro called Betty Never says no to a biscuit (especially a chocolate Hobnob)2025 results.£600K+ pipeline from niche outbound campaigns£280K+ annual ROI from a £40K budget2,900% more traffic through blog content than PPCSEO content that ranks #1–5 for competitive SaaS termsFeel free to hit connect!
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