Elaina Donofrio Roche
Influencer Marketing Leader | 10+ Yrs in Strategy, Client Services & Campaign Execution | Caffeine Addicted Mom of 2
- Role
- Account Director, Client Services at Influencer
- Location
- North Grafton, MA, US
- LinkedIn followers
- 500 followers
About Elaina Donofrio Roche
Influencer & Social Strategy Leader | Creator Economy Enthusiast | Client WhispererFor the past decade-plus, I’ve been deep in the world of social and influencer marketing - before TikTok was TikTok and when “going viral” still felt like a novelty. From scrappy startups to ad agencies and cutting-edge tech platforms, I’ve led successful campaigns that blend data with creativity and drive results.My sweet spot? Building trust. With clients. With creators. With cross-functional teams. I\'ve managed big accounts across CPG, retail, home care, and food & bev - partnering with brands like Walmart, P&G, Trojan, and Panda Express to bring bold ideas to life.As a team leader, I show up with empathy and transparency. And I genuinely love what I do - growing relationships, creating data-backed strategies, and turning briefs into well-executed brand stories.Outside of work, I’m a mom of two tiny humans and two not-so-tiny cats. I’m also an OrangeTheory regular, a coffee snob, and a pro at negotiating with toddlers and agents alike. Prioritization and time management are my secret weapons and I’ll never say no to a new Excel template.Let’s connect if you want to level up your influencer efforts or just talk shop about this wild, ever-evolving space.
Experience
Account Director, Client Services
Apr 2025 — Present
Influencer is on a mission to shape the future of marketing by humanizing brands. We place creators at the center of creative, media, and commerce. Powered by our AI-driven platform Waves and partnerships with major platforms, we\'ve delivered campaigns for the world\'s biggest brands. For more information go to Influencer.com or c••••••@influencer.com
Education
Boston College
Bachelor of Arts (B.A.), Communications Major, Studio Art Minor
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