Ekta Sharma
Senior Consultant @ Nielsen | Global Sports Business Strategist | AI-Powered | Fan Engagement · Media |
- Role
- Senior Consultant at Nielsen
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ekta Sharma
My career has not been straight and this taught me how to think in multi dimension.I didn\'t start in sports. I started writing code.My first five years were at Tata Consultancy Services — building data pipelines, running SQL queries, sitting in sprint reviews. I was good at it. But something was missing.Sports was always the thing I came alive for. So I made the leap — and I haven\'t looked back since.Today, I work as a Senior Consultant at Nielsen, helping rights holders, brands, and federations make smarter commercial decisions. Sponsorship valuation, IP licensing, audience profiling, fan engagement strategy — across clients in the US, UK, Europe, and APAC. My engineering brain never switched off; it just found a better playground.What\'s changed recently is how I work. I now use AI — ChatGPT, Claude, Gemini, Perplexity, and agentic AI workflows. Sponsorship decks, audience segmentation, commercial benchmarking. I\'m a 2022 Women in Sports Tech Fellow. I write about sports business at sportsaboveall.com. And I believe the next chapter of sports isn\'t just digital — it\'s intelligent.If you work at the intersection of sports, data, and AI, I\'d love to connect.
Experience
Senior Consultant
Sep 2024 — Present · Gurugram, IN
Sponsorship evaluation- Commercial intelligence - Audience profiling- Event Impact- IP Valuation- Licensing strategy
Education
KRISHNA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GHAZIABAD
Bachelor of Technology (BTech), Electronics and Communications Engineering
St.Joseph's inter college
High School and Senior Secondary, Maths, Science and Computer
Sheffield Hallam University
Master's degree, MSc Sport Business Management
Skills
- C
- Powerpoint
- Microsoft Word
- Microsoft Office
- Programming
- Event Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.