Ekta R.
Campaign Strategy Senior Analyst at Accenture (Onsite @ Google) | PPC & SEM Expert | Driving Growth via Google Ads & Performance Marketing
- Role
- Campaign Strategy Senior Analyst at Accenture
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ekta R.
Results-driven Campaign Strategy Senior Analyst with over 7 years of experience focused on maximizing ROI through Performance Marketing and executing high-impact paid media strategies for global SEM accounts. By integrating AI-driven automation into global SEM accounts, I’ve proven that efficiency and scale can go hand-in-hand — achieving a 25% CPA reduction while significantly boosting volume.Key Strengths: PPC & SEM | Google Ads | Google Analytics 4 | Lead Generation | Campaign OptimizationI am currently seeking new opportunities to lead digital marketing initiatives that push the boundaries of search and performance.Let’s connect to explore how we can leverage the next generation of digital tools to drive measurable growth.
Experience
Campaign Strategy Senior Analyst
Dec 2025 — Present · Gurugram, IN
Develop and propose high-impact paid media strategies for large-scale SEM accounts, prioritizing client KPIs and identifying new growth opportunities.• Overseeing budget allocation and performance analysis to ensure optimal ROI across all assigned accounts.• Leverage AI tools and automation techniques to streamline automation processes, enhance efficiency, and improve overall campaign performance.• Maintaining clear and proactive communications with global clients, delivering data-driven strategic recommendations and regular performance updates to align with business goals.• Demonstrating campaign execution with meticulous attention to detail, ensuring all deliverables meet the highest standards of precision and flawless execution.• Leading and mentoring a high-performing team of 10 members, consistently meeting key business metrics and ensuring operational excellence.• Empowering internal team members through customized training sessions on platform usage and task-specific workflows, significantly improving overall team efficiency.
Education
Udacity
Digital Marketing Nanodegree
2020 — 2020
National Institute of Technology Surat
Bachelor of Technology - BTech, Chemical Engineering
2009 — 2013
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