Ekta Shetty
Marketing | IIM Lucknow
- Role
- Product Marketing Manager at Linkedin
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ekta Shetty
Seasoned B2B SaaS marketing professional. Expertise spans product, regional, digital, email, social media, and content marketing strategies. Proven track record in event management, sponsorships, and strategic partnerships. Demonstrated success in both startup and corporate environments, consistently delivering results in dynamic settings. Adept at driving growth through innovative marketing initiatives and cross-functional collaboration.
Experience
Product Marketing Manager
Mar 2025 — Present
Led sales enablement sessions to crack new accounts (untapped “whitespace” deals) and Global Capability Centers – coordinated panels and live quizzes that earned kudos from sales leadership.Co-created the “GCC Sales Blueprint” toolkit for our sales teams – a one-stop playbook (case studies, objection handling, pitch guides, etc.) now widely adopted in India.Authored a flagship case study (Ashley Furniture’s India tech hub) – in 2 years they hit 175% team growth and 18× follower growth.This story became a key reference for our sales efforts.Produced a customer video story (Flutter India) – showcased a 94% offer acceptance rate and ~45-day time-to-hire achieved with LinkedIn’s solutions.Captured client success snippets at events – filmed quick testimonials at SHRM & Talent Unplugged, highlighting faster hiring (cutting time-to-hire to ~45 days) and better hiring outcomes (e.g.~94% offer acceptance).Launched a Voice-of-Customer program – started a GCC customer advisory circle to get direct feedback on LinkedIn’s products, feeding insights back into our product and marketing plans.Drove Career Hub’s go-to-market in India – shaped the launch strategy and secured an early testimonial from Olam (a pilot customer) before the product went live.Co-wrote a data-driven industry report on India’s GCC talent trends – (e.g. revealed GCCs are far ahead in AI-skilled talent,~90% vs 12%) – to be launched at an industry conference.Developed new case studies for Olam (Career Hub/Learning) and Vedanta (Learning) to further showcase customer success
Education
Indian Institute of Management, Lucknow
Master of Business Administration - MBA, Marketing
2015 — 2017
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