Ekta Makan

Content Marketer

Role
Deputy General Manager at India Diversity Forum
Location
Delhi, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Ekta Makan

Highly skilled and motivated content marketer with 12 years of experience working in both digital and print media. Demonstrated success in developing and executing content marketing plans to enhance brand awareness and drive lead generation. Proven ability to write persuasive and SEO-friendly copy for various platforms, including website landing pages, product descriptions, and promotional materials. Strong expertise in social media management, market research, and data analytics. Excellent collaborator and team player, accustomed to working in cross-functional environments.

Experience

  1. Deputy General Manager

    India Diversity Forum

    Oct 2022 — Present · Gurugram, IN

    Developing and executing comprehensive content marketing strategies to promote brand awareness and generate leads for various virtual and on ground events.\\\\nCreating persuasive and SEO-friendly copy for industry led whitepaper outline, mission development, and forum council agenda setting.\\\\nManaged and monitored social media channels to engage with the existing forum members and attract new member base, build brand loyalty, and drive traffic through monthly marketing initiatives.\\\\nConducting in-depth market research to identify trends across 10 industry councils and formulating marketing strategies, ensuring content creation aligned with market demands.\\\\nUtilizing analytics tools to track and measure the effectiveness of content marketing campaigns, making data-driven decisions to optimize performance.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

  • Guru Gobind Singh Indraprastha University

    Master’s Degree

    2010 — 2012

  • Delhi University

    Business Journalism and Corporate Communications

    2009 — 2009

  • Guru Gobind Singh Indraprastha University

    Bachelor’s Degree, Journalism and Mass Communication

    2006 — 2009

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Ekta Makan — Deputy General Manager at India Diversity Forum in Delhi, IN | Unifers