Ekta Desai
Director - Digital Strategy at Pepper Content | ex-WAT Consult, ex-Schbang, ex-Ethinos
- Role
- Director - Digital Strategy at Pepper
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ekta Desai
Steering the strategic direction at Ethinos, I\'ve built the strategy function and led a team to craft and implement bespoke brand strategies. My approach is rooted in a deep understanding of market dynamics. I ensure that each plan is aligned with industry-specific KPIs to drive brand growth and optimize resources.Under my leadership, the team at Ethinos thrives on collaboration, leveraging cross-brand synergies, and conducting rigorous market research. Focusing on flexible strategies, we\'ve successfully navigated diverse brand objectives, resulting in measurable enhancements to brand performance and market positioning.
Experience
Director - Digital Strategy
Apr 2026 — Present · Mumbai, IN
Education
Welingkar Institute of Management
Diploma in Financial Management, Finance and Financial Management Services
2011 — 2012
Tolani College Of Commerce
Bachelor of Commerce (B.Com.)Banking and Insurance, Banking and Financial Support Services
2008 — 2011
Lady Ratanbai And Sir Mathuradas Vissanji Academy
School
1995 — 2006
MICA | The School of Ideas
Advanced Strategic Brand Management and Communication, Brand Management
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