Ekow Mensah

About Ekow Mensah

Accomplished leader with diverse experience spanning 30+ CPG, Healthcare, and Service categories developing commercial strategies, award winning creative, and analytical frameworks proven to enable large complex matrix organizations and lean startups to achieve quarterly & long term growth. Expertise includes white-space innovation, brand strategy, international markets, creative development, forecasting, and the creation of customer insights and marketing analytics platforms that drive intelligent commercial decisions.

Experience

1. Sr Brand Director, Us Small Batch Whiskey Portfolio

   Suntory Global Spirits

   Oct 2024 — Present

   Portfolio and P&L owner for the James B. Beam Distilling Companies $350MM Small Batch American Whiskey portfolio in the United States, Suntory Global Spirit\'s largest and most profitable market. Ensuring dollar sales and equity growth for the portfolio of Super Premium, Ultra Premium, and Prestige American Whiskey brands consisting of Knob Creek, Basil Hayden, Booker\'s, Baker\'s, Little Book, Overholt, and Old Grand-Dad.

Education

• The University of Chicago Booth School of Business

  Masters, MBA

  2005 — 2007

• Purdue University

  BS, Electrical Engineering

  1997 — 2000

Skills

• Consumer Products
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Shopper Marketing
• Road Racing
• Marketing
• Sales
• Management
• Retail
• Product Innovation
• Consumer Behaviour
• Leadership
• Fast-Moving Consumer Goods (Fmcg)
• Fmcg
• Consumer Insight
• Competitive Analysis
• Start-Ups
• Demand Forecasting
• Forecasting
• Pricing Strategy
• Consumer Goods
• Pricing
• Strategic Thinking
• Panel Moderator
• Market Planning
• Customer Insight
• Coaching
• Training
• Strategy
• New Business Development
• Product Development
• Marketing Research
• Innovation Management
• Segmentation
• Auto Racing
• Customer Segmentation Strategy
• Strategic Planning
• Brand Architecture
• Focus Groups