Evan Kirkpatrick
VP, Resource Management at Tinuiti | Cross-Functional Leader in Operations, Finance, & Digital Media
- Role
- VP, Resource Management at Tinuiti
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Evan Kirkpatrick
As VP of Resource Management at Tinuiti, I bring experience in operations, finance, and digital media to guide organizational strategy and align people, processes, and financial performance. I oversee the development of scalable models, forecasting tools, and data workflows that inform hiring decisions, optimize margins, and connect teams to business priorities. By partnering across the organization, I ensure resources are deployed strategically, enabling efficiency and sustainable growth.
Experience
VP, Resource Management
Jan 2024 — Present
As VP of Resource Management at Tinuiti, I lead the company\'s strategy for workforce planning, utilization, and capacity management. I focus on building scalable infrastructure that connects data, process, and people to ensure client teams are staffed effectively and positioned for sustainable growth. In partnership with Finance, People, Sales, and Delivery, I align staffing with strategic priorities to drive efficiency across the organization- Built and scaled Tinuiti\'s centralized resource allocation model, a company-wide system that drives staffing, capacity planning, and hiring decisions- Connected resource planning to financial and pipeline data, ensuring staffing and hiring decisions are driven by revenue, margin, and growth priorities- Redesigned client staffing and onboarding processes, automating client placement and pricing workflows to improve speed, accuracy, and scalability- Created and documented detailed SOPs for critical staffing processes and new business workflows, improving consistency and reducing risk- Improved the accuracy and usefulness of utilization data, leading the expansion of Tinuiti’s time-tracking platform and delivering actionable insights for resource management and staffing decisions- Use Salesforce, Tableau, BigQuery, Workday, Google Apps Script, SQL, and AI tools as part of daily workforce planning and resource management.
Education
West Chester University of Pennsylvania
MBA
2012 — 2014
Ithaca College
BS, Marketing
2007 — 2011
Skills
- Css
- Email Marketing
- E-Commerce
- Google Shopping
- Html
- Sem
- Google Adwords
- Digital Marketing
- Data Feeds
- Paid Search Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.