Yagmur Stewart

About Yagmur Stewart

Social Media, Digital Strategy, and Brand professional blending creative, analytical and strategic skill set. Passionate about fashion, beauty, wellness, popular trends, and technology.2008 graduate of Istanbul Robert College, 2012 graduate of Middle East Technical University (METU) BA of Business Administration with marketing focus. December 2014 graduate of Parsons School of Design, Fashion Marketing program.

Experience

1. Sr Earned Media Manager

   Fka Brands Ltd

   Jul 2020 — Present · US

   Overseeing the earned media strategies across all FKA Brands (Health & Wellness and Consumer Electronics business units) • Improving brand equity and advocacy via earned media and brand initiatives• Developing the social media strategy for specific FKA Brands based on the Brand Architecture and in collaboration across Marketing, Product, and Sales• Communicating and supporting the strategy implementation globally for EMEA, LatAm, Canada, and Australia.• Developing influencer and advocacy strategies and the implementation of influencer marketing• Partnering with creative teams to produce videos and photographic assets for use on social and other channels• Overseeing strategic collaborations and partnerships• Implementing and overseeing product placement efforts in high-end tv/streaming/film productions• Identifying growth opportunities that are innovative, smart, strategic and aligned with brand goals• Overseeing the PR strategies, partners, and execution• Running health & wellness affiliate marketing efforts• Leading all social media, PR, affiliate related budgets and initiativesGrew Homedics social account organically 8k to 43k in the first 2 years, implemented fundamentals and workflows for social success, set up an evergreen community management workflow with 100% response rate, launched the brand\'s first influencer marketing efforts and secured 600+ influencer partnerships to date with millions in impressions as well as a 6-digit revenue through branded-content/whitelisting in 2022.

Education

• Orta Doğu Teknik Üniversitesi / Middle East Technical University

  Undergraduate, Business Administration

  2008 — 2012

• Parsons School of Design - The New School

  Associate of Arts and Sciences (AAS), Fashion Marketing

  2013 — 2014

• Orta Doğu Teknik Üniversitesi / Middle East Technical University

  Master of Arts (M.A.), Media Studies

  2012 — 2013

• Robert College

  High School, Science and Mathematics

  2003 — 2008

Skills

• Time Management
• Trend Analysis
• Marketing Strategy
• Fashion
• Digital Strategy
• Concept Generation
• Social Media Consulting
• Marketing
• Data Analysis
• Photography
• Adobe Photoshop
• Advertising
• Turkish
• Social Marketing
• Budget Management
• Public Relations
• Communication
• Google Analytics
• Teamwork
• Digital Marketing
• Photoshop
• Editorial
• Digital Communication Strategy
• Research
• Powerpoint
• Microsoft Excel
• Market Research
• Apparel
• Editing
• Style Consulting
• Microsoft Office
• Email Marketing
• Instagram
• Social Media Marketing
• Digital Media
• Content Marketing
• English
• Styling
• Social Media