Ekin Acar
Platform Product Owner @LifeLabs Medical Laboratory Services
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WORK HISTORY
Platform Product Owner @LifeLabs Medical Laboratory Services
Vancouver, BC, CA
Reported directly to the Director, owning end-to-end product and platform strategy for LifeLabs’ national e-commerce and digital health ecosystem, overseeing a portfolio of 20+ consumer health products including private-pay lab tests, at-home kits, and counselling services.• Held full lifecycle ownership across strategy, discovery, customer journeys, pricing, backlog prioritization, launch execution, and ongoing performance optimization.• Acted as Platform Product Owner within an Agile delivery model, translating business, customer, technical, and regulatory needs into prioritized roadmaps, user stories, and delivery plans.• Led cross-functional teams spanning engineering, IT, UX/CX, data, analytics, marketing, operations, legal, and external vendors to deliver scalable, compliant platform capabilities aligned with growth and experience goals.• Defined and executed the platform roadmap, delivering 5+ new products or services and 10+ customer-facing features annually, including promotions and partnership activations supporting acquisition, upsell, and cross-sell.• Improved engagement and conversion through optimization of onboarding flows, guest vs authenticated funnels, self-service journeys, and workflow automation across web and mobile, driving double-digit growth in listings.• Owned technical integrations and platform dependencies across backend systems, improving release coordination, scalability, and delivery predictability.• Championed user-centred design, Agile best practices, and continuous improvement to ensure releases met customer, operational, and commercial objectives.• Established data-driven product governance by defining KPIs and building executive-ready dashboards using Oracle BI, Power BI, GA4, Looker, and Qualtrics to guide iterative improvements.• Launched new platform capabilities and partnership models, including affiliate distribution and digital requisitions, generating multi-fold growth in adoption and strategic revenue streams.
EDUCATION
New York Institute of Technology
Master's degree, Business Administration
Ege University
Bachelor of Arts - BA, Communication
ABOUT EKIN ACAR
Senior platform and product manager with 15+ years of international and Canadian experience delivering digital, platform, and data-driven solutions across healthcare, regulated industries, and consumer ecosystems.I bring deep expertise in end-to-end product and platform ownership, including strategy, roadmap execution, user experience, pricing, KPI governance, and continuous improvement within complex enterprise environments. My work focuses on translating customer, operational, and regulatory needs into scalable platforms that deliver measurable commercial and operational outcomes.Currently, I own a national direct-to-consumer digital commerce platform within the Canadian healthcare system, working closely with engineering, data, marketing, operations, legal, and executive stakeholders to drive adoption, growth, and platform excellence.My background spans healthcare-adjacent services, SaaS, e-commerce, finance, and telecommunications, enabling me to operate effectively in highly regulated, compliance-driven, and multi-stakeholder environments across North America and international markets.I am known for combining strategic clarity with disciplined execution, aligning stakeholders, accelerating innovation adoption, and building platforms and products that create long-term business value.
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