Jenny Ekelund
Senior Ux Designer @Lloyds Banking Group
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WORK HISTORY
Senior Ux Designer @Lloyds Banking Group
London, GB
EDUCATION
University of the Arts London
Foundation Diploma, Art & Design
University of Arts, Camberwell
BA, Sculpture
Blekinge Institute of Technology
BSc, Software Engineering
SKILLS
ABOUT JENNY EKELUND
I\'m passionate about creating a positive impact for users and the world by creating products and services that people love. I love the early stages of projects, translating client needs and user behaviours and attitudes into ideas and concepts, telling a compelling story that helps organisations visualise future experience and make steps in the direction of human-centric design. I enjoy working in cross-functional teams and have been lucky to work with many large international organisations from areas including telco, pharmaceutical, broadcasting, retail, utilities, energy and NGOs.Skills- systemic design, service design, interaction design, UX design, experience design, product design- product discovery, ideation, concept development, stakeholder workshops- generative and contextual user research, interviews, personas & scenarios, future customer stories, user journeys, blueprints- sketches, low to high-fidelity wireframes, prototypes, usability testing- information architecture, full-service User-Centred Design (UCD), Design Thinking- Agile methodologies, cross-functional teamsTools- Deisgn tools: Figma, Sketch, Axure, Invision- Researh tools:UserZoom, Dovetail, UserTesting- Collaboration tools: Figjam, Mural, Miro- AI tools: ChatGPT, Firefly, Lovable, Vercel
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