Ekaterina Petrova

About Ekaterina Petrova

The 3 things successful women struggle with most: 1⃣ You give your power away You may be powerful on paper, but the way you show up could be a lot more powerful. And I’m not talking about controlling other people here. I’m talking about owning your own shit (vs. playing the victim) and taking 100% responsibility at all times for all your own needs to be met. It’s not the job of your boss/team/partner/husband/wife/kids to make you feel appreciated, for example. If you fully appreciated yourself, you wouldn’t need anybody else\'s validation, ever! 2⃣ You hold back your full, authentic expressionThe surface-level reason for this is the fear of what other people would think and how they might react upon meeting “the real you.” The secret reason underneath, though, is that you\'re actually terrified of your own power. Part of you knows your whole world might just fall apart when you let yourself see and be seen as you really are, and you wouldn’t want to rock any boats. 3⃣ You’re waiting for permission to do and be who you wantHow long have you been waiting for permission from some unknown entity to quit your job, come out as XYZ, or even buy that indulgent thing you\'ve been lusting over? News flash: Nobody’s going to give that permission to you. In fact, nobody CAN give it to you BUT YOU. But if it helps for me to \"give\" it here, I will. You get to do whatever you damn well please, lady. Your life is yours to live and there’s nothing wrong with living it in your very own way. In fact, there’s actually something very *right* about that. It’s called alignment. So go do the damn thing!If you want to: Break free of self-sabotage once and for all Show up your full power everywhere in life and feel exhilarated by it Break free of the compulsive need for external validation and permission Feel absolutely luscious in your own skin Be the gal who walks into the room with such radiance that everyone thinks,\"I need whatever she\'s got!\"Then we should probably talk! Book a FREE 45-minute discovery call here: calendly.com/iamrubyrayBio:From an overachieving Duke grad and burnt-out Googler to a spirited women’s personal leadership coach, writer, and yogini, Ekat is dedicated to helping women leaders in tech (and other male-dominated industries) overcome self-sabotage and reclaim their inner power so they can discover, awaken, and lead from their most authentic selves in the workplace and beyond. Ekat has hundreds of hours of experience coaching leaders at Google, Apple, Airbnb, Amplitude Analytics, Abbott Health, and more.

Experience

1. Founder and CEO

   Ruby Ray

   Jul 2017 — Present

   I\'m an executive and personal leadership coach dedicating to helping women discover, awaken, and become their truest selves while creating juicy lives they\'re obsessed with living. My clients are driven, high-achieving, successful women who work in tech, finance, and other male-dominated industries. They are women who are no longer willing to shrink back from their full-expression in the world. If you\'re interested in working together, feel free to book a call at calendly.com/iamrubyray

Education

• Duke University

  Bachelor of Science (BS), Statistics

  2008 — 2012

• University of Melbourne

  Melbourne, Australia

  2010 — 2011