Ekaterina Pan
Head of Product & Bi Analytics @Emerging Travel Group
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WORK HISTORY
Head of Product & Bi Analytics @Emerging Travel Group
Built and scaled a 40+ person analytics organization across Product Analytics, BI, Core Analytics, and experimentation infrastructure supporting 6 products and 5 business units.Established a company-wide product metrics framework, creating a single source of truth and aligning product decisions across multiple teams and leadership.Built a unified product performance layer and executive dashboard, replacing fragmented reporting and enabling leadership to monitor product health and trends.Introduced automated metric monitoring with statistical intervals and AI, enabling early detection of performance issues and reducing manual analysis across product teams.Led a company-wide BI transformation, implementing governance standards, dashboard tiering, and development guidelines to increase trust and self-service analytics adoption.Designed the product analytics data foundation, including event tracking architecture, centralized event repository, and metric governance across analytics and engineering.Defined the Product Analytics strategy and roadmap, aligning analytics investments with product priorities and scaling experimentation and measurement capabilities.Introduced a career and performance framework for analytics roles, improving evaluation consistency and transparency across the analytics organization.
EDUCATION
Peter the Great St.Petersburg Polytechnic University
Specialist, Economics and Management
ABOUT EKATERINA PAN
Head of Product Analytics with 10+ years of experience building and scaling analytics organizations in high-growth tech companies. Currently leading a 40+ person analytics function (Product Analytics, BI, Core Analytics, experimentation platform) supporting 6 products and 5 business units at a global travel tech platform. Focus on turning analytics into decision infrastructure: building company-wide metrics frameworks, experimentation platforms, and scalable BI ecosystems that enable product teams and leadership to make faster, higher-quality decisions.Previously built and scaled analytics teams and data-driven product practices at SberMarket and Uchi.ru, delivering measurable impact through experimentation, product analytics, and analytics platform development.Experienced in analytics strategy, organizational scaling, experimentation systems, metric governance, and analytics infrastructure for complex multi-product platforms.
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