Ekaterina Kaplan
Global Revenue and Category Growth Lead @Diageo
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WORK HISTORY
Global Revenue and Category Growth Lead @Diageo
London, GB
Lead the global RGM strategy, driving revenue optimization across multiple markets.• Design and deliver large-scale RGM capability-building program.• Drive RGM tech transformation, integrating advanced analytics tools to enhance market growth plans.• Partner with Global Brand teams to shape pricing and promotional strategies.
EDUCATION
CIMA
Operational and Management levels passed; Strategic level in progress
Saratov State Socio - Economic University
Finance Management
ABOUT EKATERINA KAPLAN
Transformational leader, helped deliver healthy business growth by maximizing top line opportunities, processes optimization and automation, strengthening execution controls and building capabilities. Solid cross-functional in-market and global experience: • Proven track record in global and in-market Revenue Growth Management (RGM). • Owned commercial, pricing, promo and assortment strategies, and their landing into customer plans • Re-designed and optimized route-to-market, commercial analytics, KPIs and BI reporting • Delivered efficiency-focused complex business processes and organizational changes. Led multi-country tech transformations. • Managed financial targets delivery, including P&L, Working Capital and Balance sheet
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