Ekaterina Bolinjkar
Co-Founder | Driving 4.8X ROAS & INR 50Cr+ Revenue | Creator-Led Campaigns | Luxury & D2C Brand Builder | HTMi Ambassador
- Role
- Co-founder at Mélange Digital
- Location
- Panaji, GA, IN
- LinkedIn followers
- 500 followers
About Ekaterina Bolinjkar
From luxury hospitality to digital marketing, my career has always centered around…
Experience
Co-founder
Apr 2022 — Present · Mumbai, IN
Co-Founder & Director, Melange Digital2021 – Present | Remote-first | India, UAE, SingaporeMelange Digital is a full-stack, integrated agency driving brand transformation and measurable growth across D2C, luxury, travel, fintech, and wellness brands. Key Highlights • 50Cr+ Revenue Influenced in 12 months via Meta & Google campaigns. • 4.8X ROAS Average across all D2C clients. • Executed multi-country launches in India, UAE, and Singapore. • Partnered with marquee brands including Google, Swarovski, Costa Cruises, Ganga Fashions, Singapore Tourism Board. • Delivered 1.2B+ views through creator-led storytelling. • Built in-house talent and tech to deliver 48-hour TATs across services. • Achieved 90% client retention in an industry known for churn. • Recognised by IAMAI, Foxglove, Campaign India for excellence in performance and content marketing.My Role: • Finance & HR lead, shaping internal culture and fiscal discipline. • Spearhead digital ops, workflow automation, and team growth. • Advocate of “data-first, insight-always” decision-making. • Champion of creative and strategic collaboration across departments.
Education
Kuban State University (KubSU)
BA, Philology
2004 — 2009
HTMi Hotel and Tourism Management Institute Switzerland
PG , Hospitality Administration/Management
2009 — 2010
Université de Neuchâtel
Certificat d'études françaises
2014 — 2016
HTMi Hotel and Tourism Management Institute Switzerland
MIT Manager in Training, Hospitality Administration/Management
2011 — 2012
Texas McCombs School of Business
Postgraduate Degree, Data Science and Business Analysis
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