Ekansh Saxena
Strategic Business Leader | Consultant at Thoucentric | IIM Lucknow | IIT Roorkee | FMCG & Consumer Insights Expert
- Role
- Management Consultant at Thoucentric
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ekansh Saxena
Experienced program and product leader with 9+ years driving digital transformation, D2C…
Experience
Management Consultant
Apr 2019 — Present · Bengaluru, IN
Worked on 4 different client projects mentioned below:Project Manager: Consumer 360 – CDP Implementation• Led FirstHive CDP pilot, integrating 10+ data sources and unlocking 3x–5x ROI on consumer data initiatives• Designed real-time personalization framework, driving a 35% increase in conversions and 25% higher ROAS• Optimized 1P data activation, increasing direct consumer engagement by 40%• Reduced data onboarding time by 90%, enabling real-time insights and faster decision-making• Managed 15+ cross-functional stakeholders, ensuring seamless integration and data privacy complianceProgram Manager: Digital Marketing & DTC Commerce• Launched DTC websites, driving 1.5M+ monthly users and boosting conversions by 25%• Led campaigns across DTC, social commerce, and marketplaces, generating Rs. 80M+ in sales• Deployed MarTech solutions (gamification, metaverse), increasing consumer engagement by 20%• Integrated marketing automation and analytics tools, improving customer retention by 30%• Implemented beauty tech (virtual hair styling, VTO, quizzes), capturing 500K+ 1P profiles and increasing engagement by 30%Project Manager: Digital Transformation – Corporate Functions • Led digital transformation across 7 legal functions, deploying 6+ IT tools and saving 1300+ man-hours annually• Delivered 3 legal IT tool implementations, reducing manual effort by 40%• Managed virtual collaboration setup for CEO and Board during AGM events in 2021 and 2022• Rolled out EPR platform, collecting MT of plastic waste across 30+ statesProject Manager: M&A IT Integration• Managed deployment of 20+ applications for 1500+ users, saving ~INR 4 million through training and efficient onboarding• Led testing, UAT, and cutover activities, ensuring smooth IT transition during M&A integration• Designed document management system for 200+ users across manufacturing sites• Deployed WhatsApp-based chatbot and concierge portal for seamless employee onboarding
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