Ellie Juhee Shim

Digital Marketing @ American Express, Ex-Paramount

Role
Analyst, Digital Customer Growth Marketing at American Express
Location
New York, NY, US
LinkedIn followers
500 followers

About Ellie Juhee Shim

Digital marketer specializing in advertising, brand marketing, and growth strategy, with a strong focus on leveraging data-driven insights to optimize and scale campaigns. Currently, I work at American Express, where I support go-to-market (GTM) marketing initiatives for SMB products and manage digital marketing operations. My role focuses on connecting data, creative, and strategy to drive measurable business impact. Previously, I worked on the digital ad sales marketing team at Paramount Global, supporting advertiser campaigns across streaming platforms and managing high-touch brand partnerships.I graduated from Georgia Tech with a degree in Neuroscience, where I became fascinated by the intersection of psychology and marketing. This is what truly drives consumer behavior and decision-making.Outside of work, I enjoy making pottery, exploring cafés around NYC, and building e-commerce brands.Always open to connecting with fellow marketers, creators, and builders.

Experience

  1. Analyst, Digital Customer Growth Marketing

    American Express

    Dec 2025 — Present · NY, US

    Marketing execution and management across treatments in the Digital channel

Education

  • Georgia Institute of Technology

    Bachelor's degree

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Ellie Juhee Shim — Analyst, Digital Customer Growth Marketing at American Express in New York, NY, US | Unifers